Social Campaign
Google Back-to-School
This brief involved ideating and designing a back-to-school campaign for Google Hardware. Aimed at students entering high school and above we were to create a cohesive social campaign across a range of digital mediums.
Social Campaign
Motion Test
Illustrations
Final social assets
The Idea
Google Hardware is that stand-out classmate, this direction brings our unique caricature to life.
Our chosen direction involved depicting Google Hardware products with ‘superlative’ inspired monikers. The purpose of these monikers is to show the ways in which Google Hardware products can improve your academic and social abilities.
Design explorations
Process and iteration designs
