Branding

Crimson Courage

The cost of menstrual products makes them inaccessible for many low-income women. Crimson Courage is a philanthropic organization that organization that provides houseless and low-income women with the menstrual supplies that they need. 

Crimson Courage strives to raise awareness, fundraise, and distribute as many products as possible to women across the globe. Individuals can contribute through donating directly or through the “buy-one-give-one” program.

  • Logo

  • Naming

  • Type manipulation

  • Copywriting

  • Website design

  • Packaging & collateral

  • Advertising

 

The Idea

Society rarely stops to consider how period poverty affects hundreds of thousands of people. Advertising awareness campaign quickly became one of the largest and most essential components of the brand. Tackling the issue of educating people about this problem in a concise, direct, and clever way was one of my favorite communication challenges.